To celebrate International Yoga Day 2025, HEM Agarbatti — a legacy Indian brand renowned worldwide for its premium incense sticks and home fragrance products —proudly introduced the Yog Chakra Kit to the Indian market. Already a success in the USA, this launch is part of the brand’s nationwide wellness initiative: the ‘Yoga Every Day’ campaign.
A Legacy of Wellness, Reimagined
With over Four decades of expertise in curating spiritual and lifestyle fragrances, HEM Agarbatti continues to blend India’s rich traditions with evolving self-care needs. The Yog Chakra Kit is designed to ground yoga and meditation practices that help activate and balance seven chakras, supporting physical, emotional, and energetic wellness. The campaign represents HEM Agarbatti’s belief that mindfulness doesn’t require perfection or props, just presence and intention.
“You don’t need a yoga mat. You need intention.”
About the ‘Yoga Every Day’ Campaign
The ‘Yoga Every Day’ campaign reflects HEM Agarbatti’s commitment to helping individuals weave daily rituals of mindfulness into their lives through fragrance, breathwork, and movement. Whether it’s morning clarity, dealing with overthinking, or finding peace before bedtime, the campaign encourages everyone from busy professionals to students and homemakers to embrace yoga-inspired moments throughout the day.
Alongside on-ground events, HEM Agarbatti launched an engaging digital and social media campaign that included:
Influencer-led awareness campaigns
- Couple yoga
- Tips for sleep struggles and stress relief
- Morning rituals with incense
- Chair yoga routines for office-goers
- Quick guides like “3 Steps to Calm Your Mind”, promoting breathwork and incense for mental clarity
Inside the Yog Chakra Kit:
Curated to complement mindful practices, the Yog Chakra Kit includes:
- 1 pack Premium Masala Incense Sticks (15g)
- 1 pack Premium Masala Incense Cones (10 pcs)
- 1 Air Freshener (100ml)
- 1 Wooden Incense & Cone Holder
The Yog Chakra Kit is ideal for yoga, meditation, and home rituals. It features hand-rolled incense sticks and cones made with natural ingredients, along with an air freshener — all thoughtfully curated to enhance mindful moments. While yoga helps activate and balance the chakras, the calming aromas in the kit are designed to support your practice and create a peaceful environment aligned with each energy center. Burn sticks or incense cones based on your space and intention, and spritz the air freshener for an instant sense of calm.
Where to Buy the Yog Chakra Kit:
Limited Edition Yog Chakra Kit – Now at ₹875 (MRP ₹1,250) – Available exclusively online, while stocks last! Click Here to order it now!
On-Ground Activations Across Mumbai
1. Dabbawala Outreach (June 20, 2025)
HEM Agarbatti partnered with Mumbai’s iconic Dabbawalas to deliver Over 18,000 Yog Chakra incense sticks were distributed through dabbawala delivery routes in Bandra, Andheri, Churchgate, and Dadar, bringing the calming message of yoga and fragrance to thousands of corporate employees across Mumbai.
2. Community Yoga at Khar – In Partnership with Namaste Yoga
On International Yoga Day, HEM Agarbatti collaborated with the Namaste Yoga community to host a soulful morning yoga session in Khar, where participants practised mindful movement and breathwork as the Yog Chakra incense filled the room with grounding energy. Every participant received product samples to take the experience home. Participant Feedback:
“The incense helped me focus on my breath. It wasn’t just a class — it felt spiritual,” shared a participant.
3. Gold’s Gym & Art of Living Wellness Event
HEM Agarbatti co-hosted a high-energy yoga and meditation session at Gold’s Gym with special guidance from Art of Living’s Bhakti Kataria. The event welcomed over 150 wellness seekers, including professionals and fitness enthusiasts.
Guest of Honour: MLA Mihir Kotecha, who praised the calming aroma and quality of HEM Agarbatti’s Yog Chakra incense.
Sampling Campaign across Mumbai
To introduce the Yog Chakra Kit directly to consumers, HEM Agarbatti rolled out a city-wide sampling campaign, distributing over 18,000 samples across:
- Corporate parks
- Yoga studios
- Fitness centers
- Wellness communities
Live demos were conducted during yoga classes to let participants experience the calming aroma in real time.
Consumer Response:
The feedback was overwhelmingly positive. From office-goers to first-time users of incense, many shared how the fragrance helped them find focus and calm in the middle of busy schedules.
The Beginning of a Fragrant Wellness Movement
For HEM Agarbatti, International Yoga Day 2025 marked more than just a product launch — it was the beginning of a fragrant movement for mindful living. With the Yog Chakra Kit, HEM Agarbatti invites every individual to discover the power of intention, breath, and scent — not just during yoga, but every day.
Experience the Yog Chakra Kit today and bring mindfulness into your daily life — one breath at a time.
