Mumbai, India – August 2025 – As Ganesh Chaturthi approaches, homes across Maharashtra and beyond prepare to welcome Bappa with devotion, joy, and togetherness. Amidst the vibrant colours, chanting of aartis, and sharing of prasad, one element remains quietly constant is fragrance. It is this invisible yet unforgettable thread that HEM Agarbatti celebrates with its new festive campaign, “Sneh aur Sugandh ka Anmol Rishta.”

In many Indian households, the day often begins with the lighting of a diya. That gentle flame, flickering steadily in a corner, is more than just a ritual, it’s a quiet moment of reflection and gratitude.

Rainy days feel cosy, until you sit in your living room wondering why your house smells like a damp towel! But don’t worry, with a few smart monsoon home care tips, you can easily tackle that stubborn musty smell and keep your space smelling fresh all season long.

In India’s spiritual tradition, very few days hold as much reverence as Guru Purnima. Celebrated on the full moon of Ashadha month, this sacred day is dedicated to teachers, mentors, and spiritual guides, our gurus who illuminate our lives with wisdom and compassion.

To celebrate International Yoga Day 2025, HEM Agarbatti — a legacy Indian brand renowned worldwide for its premium incense sticks and home fragrance products —proudly introduced the Yog Chakra Kit to the Indian market. Already a success in the USA, this launch is part of the brand’s nationwide wellness initiative: the ‘Yoga Every Day’ campaign.