Sacred Elements, the most premium artisanal incense collection from the House of HEM, marks a new chapter in the brand’s legacy of fine fragrance craftsmanship. HEM Corporation Pvt. Ltd., one of India’s leading fragrance houses and a globally recognized name in incense and aroma-based products, has a presence in over 80 countries and continues to be celebrated for its craftsmanship, innovation, and authenticity.

Already a bestseller in international markets, Sacred Elements now makes its much-awaited debut in India. This launch introduces a collection designed to elevate conscious living uniting global appeal with the soul of Indian artistry.

This Diwali, HEM Fragrances celebrated the essence of togetherness through Sneh aur Sugandh ka Anmol Bandhan a heartfelt campaign that blended emotion and aroma. With the launch of our exclusive gifting boxes, influencer collaborations, and large-scale incense sampling across cities, this festive season became a truly fragrant celebration of connection.

Mumbai, India – August 2025 – As Ganesh Chaturthi approaches, homes across Maharashtra and beyond prepare to welcome Bappa with devotion, joy, and togetherness. Amidst the vibrant colours, chanting of aartis, and sharing of prasad, one element remains quietly constant is fragrance. It is this invisible yet unforgettable thread that HEM Agarbatti celebrates with its new festive campaign, “Sneh aur Sugandh ka Anmol Rishta.”

In many Indian households, the day often begins with the lighting of a diya. That gentle flame, flickering steadily in a corner, is more than just a ritual, it’s a quiet moment of reflection and gratitude.

Starting the day with a simple pooja can bring a wave of calm, positivity, and spiritual grounding to your home. For many of us, it’s a tradition we've inherited from our elders, one that naturally becomes part of our routine over time.