Intro:
This Diwali, HEM Fragrances celebrated the essence of togetherness through Sneh aur Sugandh ka Anmol Bandhan a heartfelt campaign that blended emotion and aroma. With the launch of our exclusive gifting boxes, influencer collaborations, and large-scale incense sampling across cities, this festive season became a truly fragrant celebration of connection.
Every Diwali, homes light up with diyas, hearts fill with joy, and the air carries a thousand memories. This year, at HEM, we celebrated Diwali a little differently — by weaving sneh (love) and sugandh (fragrance) together to create moments that linger long after the lights fade.
Under the theme “Sneh aur Sugandh ka Anmol Bandhan,” we introduced a festive gifting collection that turned the art of giving into something deeply heartfelt.
The Fragrance of Togetherness – Our Diwali Gifting Boxes
We launched three thoughtfully curated gifting boxes, each inspired by the essence of Diwali:
· Anant Blessing Kit – A divine collection that brings home positivity, abundance, and sacred energy.
1. Madhur Guggal Sambrani Cups (12 pcs)
2. Fortune Sandal Bamboo-less Incense (185g)
3. Rose Premium Masala Agarbatti (10 sticks)
4. Golden Saffron Dhoop Sticks
5. Wooden Agarbatti & Cone Stand
6. Mantra Incense Cones (10 pcs)
· Aradhana Bliss Box – A perfect companion for your pooja rituals and moments of devotion.
1. Aradhana Pooja Oil 450 ml
2. Aradhana Pooja Samgari Box
3. Aradhana Samai Diya Bati (medium)
4. Aradhana Brass Pyali Diya
5. Mata Ki Chunari
· Scented Affair Box – A modern, elegant gift for those who cherish aesthetics, fragrance, and warmth in every corner of their home.
1. Rose Premium Masala Agarbatti (10 sticks)
2. Rose Aroma Oil (10ml)
3. Ceramic Burner & T-Light
4. Rose Potpourri Pack
5. Rose Incense Cones (10 pcs)
Every box was designed to carry not just fragrance, but emotions, a reflection of love, gratitude, and festive joy.
When India’s Influencers Lit Up with HEM
To bring this celebration to life, we collaborated with renowned home décor and spiritual influencers from across India. They shared how HEM’s gifting boxes became a part of their Diwali décor and prayers, adding a divine touch of fragrance to their homes. Their stories beautifully captured the true spirit of HEM spreading positivity, serenity, and connection through scent.
When the Fragrance Touched Our Own Hearts
Sometimes, the best compliment comes from within. This year, the joy of our gifting boxes was so infectious that even HEM’s own employees chose them as gifts for their loved ones.
It wasn’t just a product; it became a way to express affection and gratitude from one heart to another.
Taking the Aroma of HEM to Every Home
This Diwali, our mission was simple to spread fragrance and happiness across every home.
We gifted over 40,000 Madhur Incense fragrance collection in Mumbai and Pune’s societies through MyGate activations. Residents welcomed the soothing aroma with open hearts, and we were delighted to see the smiles and positive responses from so many homes.
And beyond the societies, we reached out to the local kandil vendors in Mumbai, sharing 500 Mantra incense sticks as part of our festive sampling. Our aim was to support these vendors by helping them increase sales and footfall, while also enabling them to introduce the soothing fragrance of Myntra Sticks to new customers.
The Spirit of Diwali, The Fragrance of HEM
Diwali is not just a festival it’s a feeling. It’s about lighting lamps of hope, sharing love, and embracing fragrance that reminds us of togetherness.
Through every incense stick, every diya, and every gifting box, HEM celebrated the beauty of connection the bond of Sneh and Sugandh.
As the lights of Diwali fade, may the fragrance of HEM continue to fill your homes and hearts with peace and positivity.
Explore our festive gifting range at hemfragrances.in
