
Say Goodbye to Damp Smells: Monsoon Home Freshening Tips
Rainy days feel cosy, until you sit in your living room wondering why your house smells like a damp towel! But don’t worry, with a few smart monsoon home care tips, you can easily tackle that stubborn musty smell and keep your space smelling fresh all season long.

Guru Purnima Gift Ideas: Thoughtful, Fragrant Offerings from HEM
In India’s spiritual tradition, very few days hold as much reverence as Guru Purnima. Celebrated on the full moon of Ashadha month, this sacred day is dedicated to teachers, mentors, and spiritual guides, our gurus who illuminate our lives with wisdom and compassion.

HEM Agarbatti Launches Yog Chakra Kit with ‘Yoga Every Day’ Campaign: A Movement of Fragrance, Mindfulness and Community
To celebrate International Yoga Day 2025, HEM Agarbatti — a legacy Indian brand renowned worldwide for its premium incense sticks and home fragrance products —proudly introduced the Yog Chakra Kit to the Indian market. Already a success in the USA, this launch is part of the brand’s nationwide wellness initiative: the ‘Yoga Every Day’ campaign.

Jagannath Puri Rath Yatra 2025: Full Schedule and Meaning Behind the Festival
Every year in the sacred town of Puri, the air shifts with a unique energy. Streets are filled with chants of "Jai Jagannath!" as lakhs of devotees gather to witness one of Hinduism’s most vibrant festivals, the Rath Yatra. Gigantic wooden chariots rumble through the city, pulled by ropes held by hands full of faith. It's more than a journey of deities from one temple to another. It is a celebration of divine presence in the lives of devotees.

Natural vs. Synthetic Incense: What You Should Know Before Buying
Have you ever lit an incense stick hoping for calm, but instead been hit with a smell that felt too...

How Agarbatti Affects Mood & Well-Being: The Science Behind the Scent
There’s a quiet magic in the moment you light an agarbatti. The gentle spark, the soft swirl of fragrant smoke,...